Orion Magazine
Website design and development, e-commerce
Our Clients
Projects
The Eric Carle Museum of Picture Book Art
Content strategy, website design
Massachusetts Women's History Center
Identity design, brand guidelines, website design and development
USC Center for Health Journalism
Content strategy, website design, photo strategy and art direction
MIT Museum
The Beautiful Brain: The Drawings of Santiago Ramón y Cajal
Exhibition design
American Ancestors
Family Heritage Experience
Brand personas, brand strategy and positioning, marketing strategy, exhibition design
Action Pact Boston
Creative strategy, brand guidelines, marketing strategy and execution
Robert & Patricia Switzer Foundation
Website design and development, photo strategy and art direction
New England Foundation for the Arts
Website design and development
The Eric Carle Museum of Picture Book Art
Communications strategy, social media strategy, photo and video strategy and art direction
About
We’re Theory One, an agency that helps mission-driven organizations communicate their purpose with impact.
With nearly two decades of experience, we clarify positioning, shape messaging, and define communication strategy, translating complex work into narratives that resonate with the right audiences.
We work closely with leadership teams to align business and communication goals and apply that thinking across content and visual design in brand, digital, and campaign work, as well as the built environment.
If you’re looking for a partner in strategy, design, and storytelling, you’re in the right place. At Theory One, we design for clarity.
Capabilities
Strategy, Positioning & Communications
Positioning & narrative development
Communication and marketing strategy
Audience segmentation & persona development
Campaign strategy & development
Brand & Content Systems
Brand strategy & architecture
Brand guidelines
Identity design & design systems
Photo/video strategy & art direction
Digital Experience
UI/UX design
Information architecture
Visual design
Drupal & Wordpress development
Web accessibility
API integrations
Built Environment
Exhibition design
Signage & wayfinding
Donor recognition
Environmental graphics
Thank you, TheoryOne, for building Orion a website that finally reflects our print magazine’s commitment to artistic excellence and centers our readers’ experience!
Orion Magazine
Theory One was instrumental in helping us refine our strategy and pushing us to think further about how our website fits into our larger communications strategy. They did key discovery work to understand our audiences and needs and came up with content and design approaches we had not imagined.
The Eric Carle Museum of Picture Book Art
Theory One excels at clear thinking, strategic planning, and creative problem solving—exactly what our complex, time-constrained project required to move forward. Their iterative, informed, and logical approach to our work together built our confidence, and left us inspired and set up for success.
American Ancestors
Thank you so much for your wisdom, patience, and dialogic spirit throughout this entire process. Every time I open up my browser to the new site I feel so refreshed and excited.
Ikeda Center for Peace, Learning, and Dialogue
The exhibition looks terrific—staff and visitors are very happy. The first floor looks complete for the first time in years!
MIT Museum
We looked for a development partner who was comfortable with an accessibility-first approach to design and development; Theory One was the perfect partner to work with and learn from.
Discovery Museum
Contact
Ready to breathe life into your idea, brand, or mission? Let's start a conversation.
hello@theoryonedesign.com
617-914-0404 ext. 2